Steel Wool is a multi-faceted entertainment company based in Los Angeles, CA. Founder and CEO Kevin Morrow is a veteran of the music industry whose vision is to focus on the evolution of the traditional entertainment model and bridge the gap between artists & content owners and their fans via emerging social and digital platforms.
Steel Wool is uniquely designed to offer our artists any and all services under one roof including management, record label, video production & marketing, in an effort to stay ahead of the ever changing landscape of the entertainment industry. Led by an executive team with diverse professional experience and relationships, Steel Wool provides insight and access to its clients that is unmatched anywhere.
Kevin Morrow has worked for nearly 30 years in the music industry as a talent manager, concert promoter and marketing executive. He was appointed President of Live Nation's New York division in 2007 and previously worked as a Senior Vice President of Tours & Talent for House of Blues Entertainment nationwide. In addition to his roles with such distinguished companies, his accomplishments include acquiring acts for the Superbowl including artists ZZ Top, Blues Brothers and James Brown. He facilitated the historic ‘Smoking Grooves’ tour, cited as the most successful urban music tour to date, which brought together Cypress Hill, The Fugees, Outkast, Ziggy Marley, Public Enemy, Busta Rhymes, and many more.
During his five years as Director of Touring for Live Nation, Tyler has managed touring for artists including Shakira, Lil’ Wayne, Linkin Park, Enrique Iglesias, Pitbull & King’s of Leon. Prior to his work at Live Nation, he spent 2 years as an agent at Harmony Artists, where he negotiated the national touring deal for the Broadway show Forever Tango. Tyler was also responsible for booking talent with corporate clients including Rolls Royce, Paramount and Fiji Water. After graduating with honors from UCLA in 2005 Tyler went to work for Capital Records working in radio promotion for artists such as Corinne Bailey Rae, J. Holiday, & Lily Allen. During his time here he developed his relationships with radio partners across the country and helped take CBR’s single “Put Your Records On” to the top of the US and UK charts.
Brad Simpson started his own production company with rapper and writer George Watsky in March of 2012. There, Brad produced numerous music videos for a variety of artists in addition to web series and shorts. This company later merged to become the Steel Wool production division. Prior to Steel Wool, Brad worked at Fox producing and editing short form content for Fox, Hulu, YouTube and Video on Demand. Brad produced the Teen Choice Awards web show in 2011, which streamed live on teenchoiceawards.com and mobile devices. He has also worked in digital creation and distribution at ABC and Bravo Digital. With his experience in interactive and digital media, Brad is focused on creating quality content, both for the web and traditional media as the entertainment industry continues to shift. Brad graduated Emerson College with a Bachelor of Arts in Film and holds a Master's of Science in Interactive Media from Quinnipiac University.
Fabienne Leys began her broad-based career in the music industry over 12 years ago upon graduating from New York University, working in the publicity departments of the famed Arista Records and Island Def Jam Music Group. In 2005, Fabienne transitioned into A&R at Def Jam, assisting on various artists’ projects including Rihanna, Nas, and The Roots. In 2008 she joined the newly-formed staff at Roc Nation, continuing to hone her artist development acumen with its growing roster, but the company’s multi-faceted business approach also provided an opportunity to expand her duties beyond A&R to include management of producers, songwriters, engineers and mixers. Starting in 2010, Fabienne relocated to Los Angeles to develop and oversee producer and songwriter management at Atom Factory, leveraging her considerable management and A&R experience in guiding the careers of several producer and songwriter clients. In 2014, Fabienne founded her own management company FabWorks Entertainment, where she continues to manage a stellar roster of producers, songwriters and artists, including multi-platinum producer Brian Kennedy, The Movement, and singer/songwriter Hayley Kiyoko.
With a background in both musicology and business management, Olivia brings a holistic and creative approach to artist management and label services. Beginning in the Canadian music scene prior to her move to Los Angeles in 2016, Olivia has worked with artists, producers, and songwriters while simultaneously overseeing label and royalty accounting, as well operations for artist touring and other creative endeavors.
With 15 years of experience in the music and entertainment industry, John Kim has worked with some of the top entertainment companies in the business. Graduating from the University of Washington with a degree in Business/Economics, he moved to Los Angeles where he started his professional career at Warner Bros. He diversified his background in music and entertainment at companies such as EMI/Capitol Records and DreamWorks Animation. John then transitioned to an Artist and marketing manager at S.M. Entertainment (the largest Korean Pop Label/Management company in the industry) where he directly managed artists including BoA, Girls’ Generation, SHINee, TVXQ and others. Helping to sell more than 30 million albums, John was one of the first to export and introduce "K-POP" to the world. John still works with the top producers and songwriters today utilizing his unique blend of entrepreneurship, business development, and creativity. Collaborating with key players such as Live Nation, AEG, CAA and others, John continues to help pave the way for international artists in the mainstream market.